Using images on your website can improve your readers’ experience, making it more interesting, appealing, and useful, but they can also significantly slow it down. And because website performance has an impact on both SEO rankings and revenue, a quick loading speed is essential.
The following steps will help you make your website load faster and reduce load times when it comes to images and photo files, which can be a huge drain on bandwidth and load times if not optimized properly.
Here are the easy steps to ensure that the images you use on your website load quickly without taking away from the overall design of your site or sacrificing performance or SEO.
Let’s get started without further ado.
Make sure that you check your current website loading speed via tools such as Google PageSpeed Insights before implementing any change or employing any approach listed in this list to enhance your website loading performance.
Insights into page speed for the fundamental web vitals score
Ping Dom to determine the size of your website.
GTmetrix is a tool for determining how quickly your website loads in different parts of the world.
You can then use those scores to begin implementing tactics and comparing the results to determine whether there has been an improvement.
So let’s get this party started.
Choose a dependable hosting provider.
The web hosting service you choose is by far the most critical aspect in determining how quickly your website loads and how quickly the server responds to the user’s browser.
Your web hosting is the location where your website will be hosted on the internet, and when visitors enter your website domain name or search for your website, their browser connects with DNS and makes a request to show your website to the server where it is stored.
The website is stored, and in return, the server accepts and loads the website into the user’s browser. The time it takes for your webserver to load the website into the user’s browser is referred to as the “initial server response time,” and it determines how quickly your website loads and how fast your site is for users.
What is web hosting and why is it important? Find out in this article.
For those looking for a fast and dependable website speed and uptime, I would personally recommend that you create a website or move to the Bluehost web hosting service.
They are one of the world’s oldest and most well-known web hosting firms, and they handle and host more than 2 million domain names and websites on the internet. They are headquartered in the United Kingdom.
They also offer a free domain name, a free website migration, and a 99.9 percent uptime guarantee.
While web hosting plays a significant influence in the speed at which your website loads, let’s look at some other aspects that contribute to a website loading quickly and reliably.
Your web hosting company will have a big impact on how quickly your website loads and how long it lasts. Let’s look at some other things that can make a website load quickly and stay stable.
Choose a light theme.
When you first set up your website, it’s important that you choose a lightweight and easy-to-use WordPress theme for your website.
A theme will give your website a nice look, layout, and design. It is also important for your website to load quickly because it will make your website look nice.
Make sure the theme you choose has
- It has a lot of downloads and good reviews.
- It has good customer service.
- In terms of size, it is small and light.
- It is very easy to change.
- It is always updated by the developer.
There are a lot of popular WordPress themes that you can use on your websites, like Astra and GeneratePress.
When you add pictures to your own website, you can increase the speed of your own web pages.
Optimize images correctly.
A great way to reduce your page’s overall weight is by optimizing images. This can be accomplished through three main methods: lossless compression, resizing, and removing unnecessary metadata. Lossless compression is a process that shrinks your file size without affecting its quality. In other words, it’s compressing in that you’re making files smaller; it’s not degrading or altering them like some other image reduction processes do. The easiest way to achieve lossless compression is by using ImageOptim for Mac OS X or PNGCrush for Windows.
Choose a right image format.
It’s not just how many images you use on your website that affects load times, but also what format they are in. JPEG is typically a poor choice for web graphics because it saves images using lossy compression, which means it throws away some of an image’s data every time you save and resave it. That makes for bigger files that take longer to download — not ideal for a site that needs to be fast.
Instead use WebP image format that promises faster loading speeds and smaller file sizes. WebP is supported by Chrome, Opera, and Android devices. The only catch? You’ll need to convert your existing images before they can be used in WebP format, which can be tedious. If you want a speedy website, though, it might be worth it. WebP files are on average 26% smaller than PNGs and 33% smaller than JPGs—plus they display across all platforms without needing additional plugins or software updates.
- Webp (Best)
- JPG (Better)
- PNG (Good)
Always use these three image formats when putting images on your website; they are modest in size while still providing high-quality photographs, and they also help to speed up your website.
Avoid Using Large Videos on Your Website
Did you know that videos can make your website load at a snail’s pace? Did you know that it can take as long as 4+ minutes for video to load on a mobile device? If you want people to actually watch your videos and stick around, ensure they don’t weigh down your site. Try using smaller images of your video, accompanied by a link that takes users directly to YouTube. That way, those who want to see it will still be able to do so quickly.
Use a content delivery network (CDN.)
A content delivery network (CDN) is a great way to make your website load faster. A CDN distributes your images and other media across a global network of servers. This speeds up your site because it means browsers will download these assets from a server that’s physically closer than your own. Simply by using a CDN, you can reduce page load times by as much as 70 percent!
For instance, if you have a website that receives visitors from the United States of America and the United Kingdom but your website’s server is located in Australia, you can benefit from a content delivery network.
Your website will be hosted on many web hosting servers situated throughout the world.
When users request to access your website, the nearest server accepts and sends it to the user’s browser, decreasing the distance and thus the time required for the website to load.
As a result, it was given the moniker CDN, as it distributes your material over a network of servers located throughout the world, minimizing the distance between user and server and, eventually, time as well.
Since I’ve suggested Bluehost as a hosting provider, they include a complimentary CDN that you can easily install on your website.
If you choose a different web hosting business, you can take advantage of a variety of free and paid content delivery networks, such as Cloudflare, Akamai, MaxCDN, Amazon CloudFront, and many more.
All you need to do is point your domain’s nameservers to the content delivery network, which will automatically link your website to the CDN service.
Reduce the size of images.
When you first download images from stock image websites or create bespoke graphics with programs like Canva, they are often in the megabyte range.
It may appear to be a little small, but if you upload those images and infographics directly to your website, the website’s size will skyrocket.
If a website’s size is large, it will certainly take longer to load.
Read my overview of what Canva is, as well as the benefits and drawbacks of using it.
For example, if you have two websites, one with a size of 500 KB and the other with a size of 3 MB, the one with 500 KB will run faster because the server will have to load fewer things than the one with 3 MB.
After the web hosting service, images are the greatest loading element on a website, and they are mostly responsible for slow loading webpages.
As a result, you should think about compressing your image sizes.
What compression does is lower the size of an image from MB to KB without sacrificing image quality.
It aids in the reduction of web page size, as web page size includes total pictures, text, CSS, Html, and files, and a smaller web page size means the server loads the page faster, lowering overall time.
If you have a WordPress website, you can use plugins like short pixel and smush to automatically compress photos, or you can use tools like small.png to compress images before uploading them.
Aside from that, you should use gzip compression to compress your website’s content.
Remove images that aren’t needed.
Users will find your blog more interesting and appealing to read if you add images to it. I use a lot of images on my blog, but that doesn’t mean you should use images all over your blog.
You should also think about adding images only when it isn’t necessary and makes sense, like when you’re writing a paper and there are no images.
When images help people understand what you’re saying in your blog, it’s a win-win situation.
When images on a blog make people curious or feel something else,
There are times when adding images makes sense and helps the reader understand things that words can’t or make it more difficult.
People should avoid images that are used for things like,
The blog is getting a makeover.
Putting images in just for the sake of having them is bad.
In this way, by removing images where they don’t make sense or aren’t relevant, you will make the page smaller and make it take longer to load as well.
Delete or reduce the size of your files.
To make your web page load faster, don’t add a lot of extra files that don’t need to be there. This will make your site take more time to load and make it bigger.
Use asynchronous loading of the website, which loads multiple resources at the same time, to speed up the loading and cut down on the time it takes.
It will take less time to load your web page if you have fewer files on it.
Remove unnecessary plugins
The number of plugins you have running on your site can impact how long it takes for a page to load. For example, if your site has twenty different social media plugins installed, when a user visits one of your pages, her browser will download that entire list of plugins. Removing unnecessary plugins can drastically cut down on how long it takes for your pages to load and increase your conversion rates.
A good rule of thumb when it comes to speeding up your site is that any plugin or widget you’re not actively using should be disabled. Just having these items active on your site can make a significant difference in how long it takes for your pages to load, so getting rid of them whenever possible is a smart move. If you find that there are plugins or widgets you do want, but they just make your page too slow, look into less-resource intensive versions of them. For example, try searching for options that don’t have images or might use lazy loading instead of downloading everything at once. It may not look as nice right away, but if it makes pages load faster, everyone wins!
These are all the ways and strategies you can use to optimize the speed of your website’s image loading.
Please leave a comment indicating the approach you intend to employ to boost your website’s loading speed.
If you find this blog useful, please share it with your family and friends.