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Email Marketing Software

Email Marketing Software

Email marketing is the process of sending commercial messages to a group of people or to a specific individual by email. It is one of the oldest and most effective online marketing channels. Email marketing software helps businesses to send and track email campaigns, manage contact lists, and create autoresponders.

The software allows you to create customizable emails with images and text, and to track the results of your campaigns. There are a number of different email marketing software programs available, each with its own features and benefits. Which program you choose will depend on your needs and budget.

Benefits of Email Marketing Software

  • it aids in building relationships and drives sales
  • it provides a central location to send marketing and promotional emails
  • Generate leads and increase conversion rates for your business
  • it helps you track subscriptions, open rates, clicks and conversion
  • Increase your revenue with email marketing
  • Reach more customers on a global scale
  • it can be linked with your CRM software
  • Deliver your marketing message to the inboxes of your customers
  • Automate tasks like setting up a Christmas promotion
  • Use templates that make it easy to create email campaigns

Things to consider before choosing your email marketing software

Choosing email marketing software can be difficult, as there are many options available. The following steps can help businesses to choose the right software:

  • The number of contacts you want to include in your database
  • The type of messages you want to send
  • How often do you want to send messages
  • What type of tracking and reporting do you want
  • The level of customization you need

Once you’ve decided what you want from an email marketing software program, you can begin to compare the different options available. Look for programs that offer a free trial or a free version so you can try them out before you buy.

The final step is to decide which software is best for the business.

My Top 8 Email Marketing Software

ActiveCampaign

Top 8 Email Marketing Software
ActiveCampaign

ActiveCampaign is one of the most popular email marketing platforms available. It offers a wide range of features, including automation, email templates, A/B testing, and lead management. ActiveCampaign also has a wide range of integrations, making it easy to connect with other services.

There is no doubt that ActiveCampaign is the best choice for you. As long as you use ActiveCampaign, you’ll probably never have to switch to another service. There isn’t really any other tool that can be compared to ActiveCampaign right now. They also do better than most other providers when it comes to getting things to people, and they’re also very good at customer service.

ActiveCampaign is also one of the most affordable email marketing platforms available. It offers a free plan with limited features and a paid plan with more features. The paid plan is also reasonably priced, compared to other email marketing platforms.

Overall, ActiveCampaign is a powerful email marketing platform that offers a wide range of features and integrations. It’s also reasonably priced

  • Pricing: 500 contacts: $15/month, 1,000.: $29/month, 2,500: $55/month, 5,000: $99/month, 10,000: $155/month, 50,000: $345/month
  • Pro: The following features: extremely powerful automation; thorough reporting; good deliverability; and free migrations, Automation split testing.
  • Cons: It’s easy to get lost in the features, It is slow and takes a long time to do simple things.

GetResponse:

Top 8 Email Marketing Software
GetResponse

GetResponse is Email Marketing Software that provides an easy, effective and affordable way to communicate with your customers through email, send and track email campaigns, manage contact lists, and create autoresponders.

The software allows you to create or import lists of subscribers, segment those lists for customized campaigns, and track your results through a built-in stats package. Whether you’re sending newsletters to thousands of users or need to be in touch with a small mailing list, GetResponse lets you grow your customer base and drive conversion rates with one-click email marketing.

  • Pricing: 1,000 cont: $19/month, 2,500: $29/month, 5,000: $54/month, 10,000: $79/month, 50,000: $299/month.
  • Pros : Intelligent list automation, Conversion funnel feature, Design, and spam testing, Deliverability is beneficial.
  • Cons: The drag and drop interfaces for making landing pages and forms are a little hard to use. They need to be better from a user experience point of view. Expensive plans.

MailChimp:

Top 8 Email Marketing Software
MailChimp

MailChimp is a popular web-based email marketing and list-building service designed for users’ convenience. Users can create, send, and track email campaigns and newsletters with ease. The software also allows you to import contacts directly from your computer contact lists, build subscriber groups and campaigns, send a variety of branded templates, and track performance statistics.

MailChimp’s free and paid email marketing products are designed to grow your business. Managing an email campaign is easy with MailChimp’s streamlined design tools, and powerful features like deliverability tools, real-time statistics on every campaign, subscriber segmentation, auto-responders, and a complete API for complex customizations. Features include a built-in contact list, A/B split testing, RSS to email functionality, and customizable email templates.

  • Pricing: 1,000 contacts: $0/month, 2,500: $17/month, 5,000: $32/month, 10,000: $54/month, 15,000: $87/month.
  • Pros: free. It’s easy to use: landing page editor, It’s easy to get what you want.
  • Cons: Some professional features are missing

Sendinblue:

Top 8 Email Marketing Software
SendinBlue

SendinBlue offers a range of powerful features that make it easy to market your business and grow your email list. Plus, SendinBlue integrates with major platforms such as Salesforce, MailChimp, Shopify, Magento, and Zendesk. With one integration, you can send emails in just a few clicks.

You can also access their API to customize your emails. No matter what tools you use to run your business they got an integration for you! How many emails do you send out each month? Five hundred? One thousand? Ten thousand? No matter how big or small your email list is, you can use email marketing software like Sendinblue to help you grow your business and improve your email marketing efficiency.

Sendinblue provides easy-to-use, affordable email marketing software that will make the task of creating, sending, and tracking your emails much easier than it would be otherwise.

  • Pricing: 300 emails/day: $0/month, 40,000 emails: $25/month, 60,000: $45/month, 120,000: $65/month.
  • Pros: An affordable plan with solid automation and SMS-email builder as well as basic usability.
  • Cons: The email templates are of poor quality.

MailerLite:

Top 8 Email Marketing Software
MailerLite

MailerLite They have a very nice and clean-looking interface that I find very easy to use, which makes it very easy and quick to create email campaigns. In general, I usually recommend this service to people who are looking for a simple and easy-to-use tool that gets the job done quickly.

Obviously, MailerLite doesn’t have as many options as a tool like GetResponse or ActiveCampaign. But if you don’t need all of those tools and you just want basic email marketing options, I’d go with a tool like MailerLite because you’ll be able to learn and use it much faster. The other choices on the list aren’t as easy to understand, but you’ll get your head around them.

  • Pricing: 1,000 contacts: $0/month, 2,500: $17/month, 5,000: $32/month, 10,000: $54/month, 15,000: $87/month.
  • Pros: free. It’s easy to use: landing page editor, It’s easy to get what you want.
  • Cons: Some professional features are missing

AWeber:

Top 8 Email Marketing Software
AWeber

AWeber offers affordable and easy-to-use email marketing software. It provides businesses with a full suite of tools, allowing them to communicate with customers, build their brand and grow their customer base. With AWeber, you can send effective email campaigns that promote your products or services, manage your contact lists and create professional autoresponders.

AWeber does a wide variety of things to help you and your business succeed in the world of email marketing. AWeber’s great for those looking to grow their email lists, or those just getting started. From custom domain integration to a unified web-based control panel, AWeber will keep you organized and your business growing!

  • Pricing: 500 contacts: $0/month, 500 contacts: $19.99/month, 2,500: $29.99/month, 5,000:$49.99/month, 10,000: $69.99/month, 25,000.: $69.99/month.
  • Pros: list management tools, sales tracking, and customer support.
  • Cons: A high price and a low number of subscribers.

ConvertKit:

Top 8 Email Marketing Software
ConvertKit

ConvertKit is an email marketing platform that helps bloggers and business owners send better emails. Gain new customers, sell more products, and stay in touch with your audience—all from your email inbox. Send professional emails faster with templates, autoresponders, and integrations you already use. It’s designed to grow with you from your first subscribers to thousands and helps you nurture leads, build engagement, and increase sales.

ConvertKit combines powerful tools with beautiful design. With ConvertKit, you can create a professional email list and easily send emails to it. This email marketing software gives users an audience of over 100,000 subscribers and lets you send 1,000 emails per month for free.

  • Pricing: 1,000 cont.: $0/month, 300: $15/month, 1,000: $29/month, 3,000: $49/month, 5,000: $79/month, 10,000: $119/month, 25,000: $199/month.
  • Pros: Landing page editor, flexible subscriber management, and great deliverability.
  • Cons: Poor design options and Reports don’t go into enough detail.

Constant Contact:

Top 8 Email Marketing Software
Constant Contact

Constant Contact is one of the leading providers of email marketing software and services. Constant Contact gives you the tools you need to build and manage successful email campaigns. With over 16 million users, it’s one of the world’s most popular email marketing services. Constant Contact helps businesses of all sizes—from small businesses to large nonprofits and Fortune 500 companies—to send email campaigns, manage contact lists, build mailing lists, manage sales leads, and create autoresponders.

Constant Contact is easy to set up, track, and measure. It features drag-and-drop email building, duplicate detection, scheduled messages and reports and so much more. Their goal is to make it easier for small businesses to communicate and grow with their customers. Thousands of companies across the globe trust their email marketing, list management, and customer relations to Constant Contact to help grow their business.

  • Pricing: 500 contacts: $9.99/month, 2,500: $45/month, 5,000: $65/month, 10,000: $95/month.
  • Pros: Deliverability rates that are satisfactory
  • Cons: Poor value for money and Limited automation of the interface.

How Do I Choose the Most Suitable Emailing Services?

  • The editor that works by dragging and dropping: In order to get your campaigns out quickly and efficiently, you need an easy-to-use visual editor that allows you to personalize your email templates without any coding.
  • Integrations:  You need your email program to be able to communicate with your other important applications, such as your blog, eCommerce platform, CRM, and analytics tool.
  • Marketing automation: Keep in mind that whether you need simple autoresponders or more advanced automation features like targeted automated campaigns, your software needs to be able to handle your automation needs.
  • Deliverability: So what if there is no point in having a newsletter service if your emails don’t get through the spam filters? A lot of people don’t think about this. It’s very important. As for email marketing, this is a good thing. As a result, your emails will end up in the spam folder and not the inbox. This means that your email customers will not be able to find them. And that’s something you’d want to avoid at all costs. Because you can have the best emails. It doesn’t really matter if no one reads your emails.
  • Different types of campaigns: Your email marketing software should be able to handle a variety of different email types, such as regular newsletters, A/B tests, and autoresponders, among others.
  • Support: As long as there is a lot of information in the knowledge base, email, and live chat or phone help are all good. Some email marketing platforms don’t have all of these channels, but they do have some.
  • Sign-up forms: A good email marketing platform will let you create your own online form to get new subscribers. You can either put it on your site or put it on a separate landing page.
  • Contact Management: The software should allow businesses to manage their contact lists. It should allow businesses to add and delete contacts, import, and export contacts, and create lists based on criteria such as demographics, interests, or behavior.
  • Autoresponders: The software should allow businesses to create autoresponders. Autoresponders are automated emails that are sent to contacts in response to specific actions, such as subscribing to a newsletter or making a purchase.
  • A/B Testing: The software should allow businesses to perform A/B testing. A/B testing is a process of testing two versions of a campaign against each other to determine which version performs better.
  • Reporting: The software should allow businesses to track the success of their email campaigns. It should provide information about the number of opens, clicks, and conversions for each campaign.
  • Pricing: The software should offer a variety of pricing plans, so businesses can find one that fits their budget.

Final Words:

There’s an email marketing software solution to meet any need, which is why it’s so important to figure out exactly what your business needs. Depending on what you want to accomplish, you might want to find software that can help automate and personalize your emails, send them at just the right time and frequency, or even help you connect with customers who haven’t engaged with your brand yet.

By taking a closer look at your needs and deciding on what matters most in terms of functionality, pricing options, and available integrations, you’ll be able to come up with a shortlist of solutions that are sure to meet or exceed all of your goals for next year. Good luck!

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