15 Unique Ways to Come up with New Content Ideas


Sometimes, coming up with new content ideas can be tough. However, If you’re running out of ideas on what to write about, no worries! There are plenty of strategies you can use to come up with content ideas that will help keep your blog fresh and engaging.

Find out how in this list of 15 great ways to come up with new content ideas for your blog, that will keep your readers engaged until the end of the article.

Competitor websites

Looking at what your competitors are doing is an effective way to come up with ideas. Study their content strategy and see if there’s a hole you can fill, or an angle they’re not covering well. If you find multiple competitors covering similar topics, figure out why and position yourself as the different one. Don’t copy your competitors, just steal their best ideas. Then make them better. Check out other businesses that operate in your niche, too—they may have valuable insights into what their customers want or need. (For example, if you run a pet store, spend some time at local shelters.)

Try free online tools

There are a number of great tools out there that will help you come up with topics for your content. One of my favorite free options is Moz keyword explorer. It works in any browser and it doesn’t take more than a few minutes to set up, which means you can brainstorm new content ideas as soon as you read an idea for another piece. With Moz keyword explorer type in one word or phrase, then click search. The tool will pull relevant popular keyword searches from Google and Bing, along with specific phrases on YouTube and other sites where people upload videos. In other words, when your topic gets mentioned on social media sites like Twitter or Facebook, you’ll know about it quickly because Moz keyword explorer has done all of the heavy lifting for you! Check this link for free keyword reserach tools

Interview your audience

The easiest way to come up with content ideas is through observation and understanding. Here’s a simple exercise you can do over your lunch break: Go talk to your customers (or potential customers). Ask them what they’d like your business or organization to create next. They may not know all of their wishes, but you will gain insights into what has worked and what hasn’t. If that doesn’t sound like your audience, hire someone whose life would be improved by your product or service—then ask them what they wish it could do for them. It may seem strange, but when you look at it from a customer experience point of view, there are few better ways to generate new ideas.

Research something you don’t know about but that interests you

If you’re really struggling for ideas, try doing some research in a new area. Even if it doesn’t directly relate to your business, you might find that you can spin it in such a way that it could work. For example, if you run a beauty salon and want some unique content ideas, perhaps looking into alternative treatments could help spark an idea. Read forums or attend local events related to that topic and see what gets people talking. What are their questions? Are there any common concerns? Is there anything new out there?

Social media followers

Before you can come up with awesome content ideas, you have to have people following your social media accounts. Create a plan for growing your followers across all of your different social media channels, and be sure to put out regular updates and thoughtful pieces of content. Be sure to mix things up and try new things; don’t get stuck in a rut posting the same thing over and over. Chances are, if you’re struggling for new ideas, it’s because you’ve been sharing too much of the same type of content. When it comes time for inspiration on what new content should look like, go back through your archives and revisit some old posts that were particularly successful or helped attract new followers.

Blog comments

While it may not seem like much, blogging about your interests can help you discover your voice and build an audience—which is ultimately what you’re after. And once people have established a connection with you as a blogger, you can use that to bring them into other areas of your life, whether through newsletters or social media. If you don’t feel comfortable writing about yourself, do some research on other topics (like recent trends) and share those insights through a lens that is relatable to your brand. Look at how top bloggers are able to come up with new content ideas all of the time. You need fresh content if you want people to keep coming back for more!

Recent events

If you’re looking for new content ideas, try drawing inspiration from recent news. For example, maybe there was a fascinating new study published in your industry that you could explore further. Or maybe one of your competitors came out with a new product or service, and you can show why it’s no good by giving them a taste of their own medicine. Just be sure not to directly quote any important figures or material unless you have permission first.

Check Reddit for blog content idea

The great thing about Reddit is that you can find content ideas based on specific interests. For example, if you’re a travel blogger, check out r/travel. If you like cars, go to r/cars. If you’re into fitness and weight loss, go to r/fitness or r/loseit. When I want new content ideas I check out these subreddits and post in them asking people what their questions are so I know what questions need answering on my site. It’s also a great way to build an audience! People who respond often become long-term readers of your site which means they will continue reading no matter what day it is or how many new posts there are per day.

Answer Questions on Quora

You can find literally hundreds of questions and answers on Quora about how to come up with new content ideas. If you’re having trouble coming up with ideas, it might be time to start spending some time on Quora (or at least browsing what others have said). Many bloggers agree that it’s hard not only coming up new topics, but also determining what kind of articles will perform well. Finding like-minded people who are trying to do similar things as you can be a good way of finding out what works (and what doesn’t). What’s more, answering questions on Quora and asking questions are a great way to start building credibility online.

Search Google Images

Google Images is a great place to find new inspiration. Just type in a keyword, and look at what Google will do. This can be super time-consuming, so you might want to skip that step if you have better things to do, but if you are low on new content ideas, it’s worth looking. This is also helpful when trying out a new topic or format for your site, because seeing what other people have done can be eye-opening and help give you ideas about how you might tackle something similar yourself.

There’s no better place to start than Google Trends—it’s simple, free, and shows you exactly what people are searching for. In fact, Google suggests you should start there. If you don’t have time to create a new piece of content, look at Google Trends. It will show you: What people are interested in reading about What topics people aren’t looking for anymore What types of questions people are asking (and answering) on their own that might make an interesting piece of content. That last one is particularly important as it can help you build off things already going on in your niche and fill in gaps that others may not be covering yet.

Add Value to Other Blogs

The best way to come up with ideas is not by staring at a blank screen. Instead, look around and see what others are writing about. Chances are, someone else has already written about that topic, but maybe you can add something new to it or offer a different perspective. If that idea doesn’t take hold, look at other blogs in your industry—or even other industries—and learn from them. Look for things you like or things you don’t like about those blogs; chances are there’s a lesson (or ten) in there.

Read an Old Blog Post You Wrote and Update it

If you’ve been blogging for any amount of time, you’re probably familiar with Google Reader and its power as a content-finding machine. But have you ever taken advantage of its ability to generate some fresh ideas? Whenever I finish reading something really good (or really bad), I save it in my Google Reader folder. Then, after I’ve written an entire post, I go back and take a look at what I’ve got stored away. When it comes time to brainstorm new content, sometimes there are posts that still make sense but could use a facelift.

Use Twitter Advanced Search Tools

Twitter has advanced search functionality, which allows you to search by keyword, hashtag and even location. What’s more, it’s quite easy to save tweets and lists of tweets using third-party tools such as Hootsuite and Tweriod. Once you’ve saved a collection of tweets (or lists of them), you can refer back when you’re trying to come up with new content ideas or work out what content is doing well among people in a certain geographic area. There are also lots of third-party apps that will automatically send interesting new links about topics you specify straight into your social media management tool, which means you don’t have to waste time scouring those channels looking for inspiration yourself. You can set it and forget it! It will be there when you need it!

Surveys for blog ideas

If you don’t have a ton of time on your hands, try taking quick surveys online or in print magazines that ask people what they are looking for. Look through forums or message boards and see what topics people are discussing. Remember, even if you aren’t planning on writing about it specifically, seeing something trending can spark ideas related to content. For example, if everyone is talking about something related to sports, maybe you could put together an infographic showing how popular specific teams are in different parts of the country. If everyone is talking about nutrition and weight loss tips that work fast and easy for busy moms, maybe you could create a quick guide outlining how families can eat well despite hectic schedules.


The most important thing is, once you find that original idea, to write it all down, get it out of your head and onto paper. Then start brainstorming more ideas, jotting them down as they come. If you don’t have a regular brainstorming schedule, set aside ten minutes each day where you write down whatever comes to mind. You can also type out short sentences, copy and paste them into a Google doc, and then sift through them looking for something that sparks an idea.