What is digital marketing
Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.
Digital Marketing Assets
Here are some of the most common digital marketing assets and strategies businesses use to reach people online. Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:
Your website Branded assets (logos, icons, acronyms, etc) Video content (video ads, product demos, etc) Images (infographics, product shots, company photos, etc) Written content (blog posts, eBooks, product descriptions, testimonials, etc) Online products or tools (SaaS, calculators, interactive content, etc) Reviews Social media pages you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!
Did you know that more than three(3) quarters of Americans go online daily? Not only that, but 43% go on more than once a day, and 26% are online constantly.
These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constantly. As a marketer, It’s important to take advantage of the digital world with an online advertising presence, by providing a great customer experience, building your brand that also brings more and more potential customers, with a digital strategy.
Types of Digital Marketing
Digital Marketing is mainly divided into 10 types. Here is the list of different types of digital marketing that you should be aware of:
Search Engine Optimization (SEO)
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The balance defines it as “the art and science of making web pages attractive to search engines.”
The “art and science” part of SEO is what’s the most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important thing to consider when optimizing a web page include:
- Quality of content
- Level of user engagement
- Number and quality of inbound links
The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.
In SEO, there is no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it is not possible to make exact predictions. What you can do is closely monitor your page performance and make adjustments accordingly.
Pay per click (PPC)
Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it. It, just simple that someone clicks on our ads & we pay the platform for per-click on the ad.
How and when people see your ad is a bit more complicated. When a spot is available on a search engine results page, also known as a SERP, the engine fills the spot with what is essentially an instant auction. An algorithm prioritizes each available ad based on several factors.
- Ad quality
- Keyword relevance
- Landing page quality
- Bid amount
Each PPC campaign has 1(one) or more target actions that viewers were meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is newsletter signup or a call made to your home office.
Whatever you choose as your target conversions, you can track them via your chosen platform to see how your campaign is doing.
Social Media Marketing (SMM)
Digital marketing companies pay a lot of stress on this form of marketing. Social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google + helps in establishing direct contact with the user. A strong social media presence will help you build an online community to help build the brand’s image, showcase products, and services, get feedback directly from end-users and attract more potential buyers.
A better understanding of various forms of digital marketing can help you create an effective strategy to promote your business online. It has become an important part of every marketing strategy as it helps you connect directly with your present and potential customers.
Content marketing is a strategic marketing approach focused on creating and distributing valuable content to attract and retain customers and ultimately drive profitable customers action.
Content marketing must be smart to capture the attention of the target audience for the service or product. Targeting the youth on social media and the elderly via television and radio advertisements are strategies for smart content marketing.
The content must be designed in such a way as to target the right audience in their mindset. Map the content for the product or service and then try to use the right type of content for the problem by mapping the buying cycle of people who have the specified problem and would be willing to venture into the product or invest in the service.
Specifically, there are 4 key reasons – and benefits – for enterprises to use content marketing:
- Increased sales
- Cost savings
- Better customers who have more loyalty
- Content as a profit center
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing.
What is email marketing? It is simply when a person visits your website and thinks of subscribing to your mailing list to keep in touch with you through email, it is known as email marketing.
A mailing list like this is quite important if you are selling a service or product. Email marketing enables you to build customer loyalty, earn trust and promote brand awareness while encouraging your subscribers to purchase from you more often.
Tips to Make Your Email Marketing Campaigns Productive
It Should be Interesting
Make sure you have included lots of valuable information in all your messages. It should be in a way that captures your reader’s interest. Avoid sending out sales pitches or making it only about you. Add information that is actually interesting and useful for your target audience. If your subscribers think that you send emails only to enhance your sales, they will never feel special or valued and you will fail to stop them from hitting the delete button or unsubscribing from your list. They will not bother looking at your email messages any more.
Provide a Visible Link for Unsubscribing
You might consider it as a negative approach, but it is in fact a positive one. Your readers feel comfortable when they feel that they have full control and are not being pressurized to do anything. Therefore, never forget to include a link for unsubscribing in your email. Trying to hide it or not providing any link will only earn you the frustration and anger of your subscribers, leading you to achieve completely opposite results of what you want to achieve.
Ask for Feedback
Feedback from your audience is necessary to strengthen your relationship with them and enhance your email marketing projects. Therefore, keep asking for opinions, suggestions, or feedback from your readers. Another way to receive passive feedback is through email marketing programs that track information regarding the number of people opening up your emails, or clicking on the links present there. All such feedbacks are essential for you to continue improving and engaging with your audience.
Targeting the Right People
It is important to target the right people to achieve fruitful results. If you keep sending your emails to the wrong customers, you will achieve nothing but their aggression and annoyance. Targeting the wrong audience is simple wastage of time for both, you and the targeted people. It is better to put in your efforts and time in your campaigns targeting an audience who is actually interested in hearing from you.
Try Making Your Email Messages Mobile Friendly
In this technological world, your customers now can access their email messages on their tablets or mobiles. Therefore, it is of utmost importance that you format your emails correctly to ensure that you can read them easily.
Make Exclusive Offers Only for Your Mailing List Subscribers
You can show your gratitude to your subscribers by sending exclusive special offers, which are not available anywhere on your website. Such offers can be free delivery, discounts, or any other deal that attracts your customers encouraging them to buy from you.
All of these tips can help you run an effective and very successful email marketing campaign.
Affiliate marketing lets someone make money by promoting another business through an affiliate’s link. You can be either the advertiser or the business that works with the advertiser, however, the technique is that equivalent in the two cases.
Take a look at how it works:
- When an affiliate joins the merchant’s program, he or she is given a unique ID and a specific URL to use when promoting the company’s product.
- The affiliate includes the link in their blog post and/or via their email marketing efforts and invites readers to click it to find out more.
- When a potential buyer clicks on the link to visit the affiliate partner’s site, a cookie identifying the affiliate is placed on the website visitor’s computer. The cookie ensures that the publisher is credited with the referral sale even if it occurs days or even weeks later.
- Whenever a buyer completes the sale process, the merchant checks the sales record for a cookie identifying the source of the referral.
- If the merchant finds a cookie with an affiliate ID, the affiliate is credited with the sale.
- The merchant makes reports available so that the affiliate can see their referrals (clicks) and sales.
- The merchant pays the affiliate commission at the end of each payment period (i.e. revenue sharing).
How do affiliate get paid
The answer can get complicated.
The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently.
The affiliate may get paid in various ways:
1. Pay per sale.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
2. Pay per lead.
The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.
3. Pay per click.
This program focuses on incentivizing the affiliate to redirect consumers from their marketing platform to the merchant’s website. This means the affiliate must engage the consumer to the extent that they will move from the affiliate’s site to the merchant’s site. The affiliate is paid based on the increase in web traffic.