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15 WordPress Tips You Can Use Today

As you probably know, WordPress is a dynamic web publishing platform, and the choice of over
60 million website owners. You can use it to create a professional-looking blog or traditional
website quickly and without having to spend a dime on software. There are also countless ways
that you can customize your WordPress site so that it uniquely reflects your business.

Here are fifteen WordPress tips that you can use today for your site.

Use a Landing Page. Landing pages eliminate the intermediary step by serving as the desired page for the user. Customers who click through from an email, ad, or other digital location can “land” on a standalone web page. Modify your website so that it displays a custom landing page instead of your current posts. Many themes include this feature, or you can use a premium solution like Premise for WordPress.

Strengthen Your Footer. In WordPress, the ‘footer’ is the area at the bottom of your website after the content. it appears on every page of your site. Make the best possible use of the space at the bottom of your theme to include important links, a short bio, or other important information about your site. Adding social media icons at the very least will make your readers more inclined to follow you.

Improve Your Permalinks. Your permalinks are the full URLs on your website, which follow a defined structure depending on its needs (like your domain name + blog category + post name). By changing the URLs for the articles on your WordPress website to include fewer (but higher value) keywords, you may be able to improve the ranking of those articles on the search engines.

Improve Your Sidebars.  A sidebar is a column provided by your chosen theme where you can display information other than your main content. You can sell your brand more effectively through the sidebar of your blog. Think carefully about what you want to put in your blog’s sidebar (and what you don’t want to put in it), so as to set your blog apart from others. Use this tutorial to populate the sidebar areas of your site with content that can be dynamically selected and displayed based on a number of different parameters that you specify.

Utilize your images. Each time you upload an image, make sure to tag it with
appropriate “title” and “alternate text” tags to assist your search engine rank. The “title” is
also what appears when someone tries to “pin” your image to Pinterest or Instagram.

Clean Up Your Comments. While plugins like Akismet do a good job of filtering out
blatant comment spam, you can also use a WordPress plugin to help you get rid of commenters
who spam through their author URLs and comment links.

Display a Random Post. If your website has hundreds of posts, you may want to make
it more likely that new readers will be able to discover some of your older material. Use
the Random Post for Widget plugin to display a link to a random post in a sidebar
widget.

Use Breadcrumb Navigation. “Breadcrumb Navigation” is navigation that can provide
you with SEO advantages, and can make your site easier to use by your site visitors. Most themes support that but If your theme doesn’t offer native support, consider an alternative. There are some alternatives to that in the WordPress plugin.

Encourage Social Sharing. It is important to share the content of experts and influencers in your field. It is one of the best ways to increase visibility and website traffic as it will help you get noticed and create a powerful network where your content can be shared. Make it easier for your readers to share your website on Facebook, Twitter, Instagram, Pinterest, etc with a comprehensive social sharing plugin. Be aware that you won’t become famous and visible overnight.

Allow Readers to Easily Email Links to Your Articles. Use the WP-Email plugin to
help your readers share your posts via email. Keep it short, simple, and to the point. Use your links to lead your subscribers to blog posts for further explanations.

Speed Load Times. When a webpage takes a long time to load, its bounce rate will skyrocket. A high bounce rate signals to search engines that users don’t find the content on the page valuable, so its rankings will slip and customers or visitors will leave. Use a caching plugin to make your site load faster and test your website speed with https://tools.pingdom.com/

Change Image Quality. Update the default size of your thumbnails in the image setting area of your WordPress. Make sure your image is not low in pixel or too large to affect the loading time of your page. Sometimes you may want the images on your blog/site to be pixel perfect, while sometimes you may want them to be compressed to save space on the server.

Add Page Numbers to Blog Post Comments. If you have a particularly active
community of users who comment on your blog posts, use a plugin such as WPPaginate to add page numbers to your comment pages.

Update Your Theme. Are your traffic numbers flat or falling? When’s the last time you
updated your WordPress theme? The answers might be related. If your theme no longer
reflects the current branding of your company, then update or switch to a new theme.

Install Google Analytics. Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account. If you’re not yet using Google Analytics to analyze your site traffic then install a Google Analytics plugin and get started today.

These are some of the tips you can try on your blog site, keep blogging for success.