Did you know that videos on TikTok can go viral? Even if you’re not a celebrity or recording artist, with the right strategy and content, your video could reach millions of people. In fact, about 40% of users on TikTok are adults. If you haven’t heard of it before, TikTok is a social media platform where users can upload short videos that are set to music and are known as “viral” clips. While this format isn’t exactly brand new (remember Vine?), its user base has grown significantly since its launch in 2016.
When it comes to social media, there is no doubt that TikTok reigns supreme. The app, which is owned by Chinese company ByteDance, has more than 1 billion active users. That’s more than twice the number of active users on Facebook. And while other platforms are seeing a decline in use, TikTok is only getting more popular.
That said, while exposure is key for any content creator, getting your video noticed on an app like TikTok can be pretty difficult. With so many other creators trying to stand out in the crowded app store space, how do you make sure yours stands above the rest? Here are our top tips for going viral on TikTok:
1. Be unique and authentic
The first thing you need to do before you do anything else is to be unique. While there are millions of TikTok users out there, you’re going to want to stand out from the crowd. While every video will be different, you’ll need to have your own unique style that stands out from the rest. To do this, you’ll want to think about your brand and who you are as a person. What do you want to come across as? What do you want your audience to feel when they watch your videos? Once you’ve got that down, you can start to think about what types of videos work best for TikTok. If you’re not sure, there are plenty of helpful guides out there.
2. Captivate Your Audience
In the age of social media, it’s more important than ever to captivate your audience. And one of the best ways to do that is with What makes TikTok so popular is its ability to go viral. Videos that are funny, creative, or inspiring often rack up millions of views in a short amount of time.
If you want to create a successful TikTok video, you need to capture your audience’s attention from the beginning. You can do this by using creative visuals and interesting music. You also need to make sure your video is engaging and keeps viewers engaged until the end.
There are a lot of different ways to captivate your audience on TikTok. Here are a few:
Be creative and think outside the box. Come up with ideas that no one else is doing.
Make sure your videos are interesting and engaging. Don’t just put up a video of yourself talking to the camera.
Use humor and be funny. People love to laugh, and if you can make them laugh, they’ll definitely watch your videos.
Be personable and relatable. Let your personality come through in your videos, and people will connect with you more.
3. Use influencer marketing
If you’re looking to go viral on TikTok, influencer marketing might be just the ticket. TikTok hosts a large number of influencers who are regularly creating and sharing content on the app. With the right influencer, you could get your video in front of the right audience and receive tons of views.
Additionally, TikTok’s algorithm favors content created by influencers, which means you’re more likely to be featured in the app’s Explore section. Once you’ve found an influencer that you’d like to work with, you’ll want to reach out and ask if they’re interested in collaborating.
Before you do so, it’s always best to do your research and make sure that the influencer is a good fit for your brand. You don’t want to waste your time, or theirs, by reaching out to someone who isn’t interested in working with you.
This is how they do it…
Some brands use influencer marketing on TikTok by partnering with popular creators to produce sponsored content. This can be anything from a creator using your product in a video to them talking about your brand in a positive light. Other brands use TikTok ads to reach their target audience. You can use TikTok’s targeting options to ensure that your ad is only seen by people who are likely to be interested in your product or service.
4. Try new ad formats
One of the best ways to go viral on TikTok is to try out new ad formats. While most social media users have become pretty savvy when it comes to ads, TikTok is still relatively new, which means that your video might not be recognized as an ad. While you can’t disguise an ad as a video like you can on other platforms, you can try out new formats that haven’t been as widely used as of yet.
One of the best ways to do this is to try out Sponsored Scenarios. This new ad format allows you to create a video of someone using your product or engaging in a common activity. You can then share that video on TikTok and have people click on it to buy your product or visit your site.
You can also try this format like this…
Hey there! We’re excited to try out our new ad format on TikTok. Here’s how it works: You’ll see a short video clip in between videos that you’re watching. The video clip will be less than 15 seconds long. You can skip the video clip if you’re not interested. We hope you enjoy this new ad format!
5. Produce great quality content
This one may seem obvious, but it’s still important to note that you need great content. If your video isn’t of high quality, people aren’t going to watch it, let alone share it with their friends. While you don’t need to be a YouTuber with a million-dollar camera setup, you do need to put in the effort to make sure that your video is well-produced.
This means choosing a good location, having good lighting, and standing out from the crowd. If your video is super unique and stands out, users are more likely to watch it. They may even be more likely to share it with their friends.
6. Show your human side
While you may want to make sure that your video is high quality, you don’t want to come across as if you’re trying too hard. This is where showing your human side can come in handy. When you’re trying to go viral on TikTok, it’s important to show your audience that you’re human. This can make it easier for people to connect with you and your brand. It also makes it seem like you’re not an advertiser at all. You’re just another person who’s trying to share their message.
In TikTok, being human means showing your vulnerable side. It means being real and relatable, instead of trying to be perfect. It means being yourself, even if you make mistakes. It means being kind and caring, even if you don’t get anything in return.
You can put it this way…
Hey there! Thanks for checking out my TikTok. I hope you enjoy seeing a more human side to me and my life. I post a mix of lifestyle, music, and comedy videos. Feel free to follow me and join in on the fun! 🙂
7. Post Consistently
Social media platforms always favor content from creators who post consistently—it brings more traffic to the app. This doesn’t mean you should post every hour, though. Rather, find a sweet spot that ranges from a maximum of twice a day to a minimum of twice a week.
Posting consistently will give your followers something to look forward to, and it’ll also give new potential followers a sense of commitment when they scroll through your profile.
8. Don’t rely on hashtags alone
While hashtags are important when trying to go viral on TikTok, they’re not enough. Posting a video and then adding a bunch of hashtags is not going to help you out. Instead, you’ll want to use hashtags in a meaningful and strategic way. First, you’ll want to make sure that your video is tagged correctly. This means including the correct keywords and keeping an eye out for trending topics. Next, you’ll want to ensure that your hashtags are relevant to your video and brand. Using hashtags like #vloggers and #videoblogging won’t do you any good as no one is searching for those hashtags.
9. Find your niche market and target it
There are a few ways to go about finding your niche market on TikTok. You can start by looking at the types of content that are already popular on the platform and seeing if there’s a specific niche that you could target. You can also look at other social media platforms and see if there are any specific niches that are doing well there that you could try to target on TikTok. Once you’ve identified a few potential niches, you’ll need to start creating content that appeals to that audience.
This means creating videos that are relevant to their interests and that offer value in some way. You’ll also need to make sure that your videos are well-produced and that they’re engaging and entertaining to watch. If you can find a way to stand out from the crowd and offer something unique, you’ll be more likely to succeed in attracting your target market. Keep experimenting and testing different ideas until you find a formula that works for you.
10. Leverage your existing audience
If you already have a following, you can try to leverage that audience with TikTok. This means that you can reach out to the people who follow you on other social media platforms and let them know that you’re on TikTok as well. For example, if you have a blog with a large following, you can use that platform to promote your business to your audience.
In addition, you may reach out to your audience and promote your business by making advantage of the platforms provided by social media. You can also try to engage your followers with questions and polls to see what types of content they’d like to see from you on TikTok. By leveraging your existing following, you’ll be able to bring more people to your TikTok account and hopefully go viral!
11. Make the most of events and holidays
TikTok is a very visual platform that thrives on content that is easy to understand and quick to consume. If there is a holiday or event coming up, try to create a video that goes along with that theme. Doing something like this is sure to get more eyes on your account. This is because people will want to share your video on their own page due to the theme of your content. If there is a special event occurring around your niche, try to create a video that relates to it. This will make it more likely for others to share your content, as they will feel that it relates to their interests.
There are a few ways to make the most of events and holidays in your TikTok promotion. First, you can create content that is directly related to the event or holiday. This could be a tutorial on how to make a Christmas barbecue or a creative way to decorate for Halloween. You can also try to get involved with popular trends that coincide with the event or holiday. For example, if there is a popular song that everyone is singing on TikTok around Christmas time, you can create a Christmas-themed dance to that song.
Finally, you can use hashtags related to the event or holiday to get your content seen by more people.
12. Encourage Interaction
Views are the most important thing when going viral, but it’s not all that matters. Engagement via likes, comments, and shares lets TikTok know that viewers are interested in you, and this will generate more views.
You can go old school and ask your viewers to like, follow, and share. But something that works far better, is posing a question in the caption of your post. It doesn’t necessarily have to relate to the content of your video, as long as it gets people to leave a comment.
For example, ask “Do you guys have any pets?” in the caption. People appreciate creators showing interest in them—watch the comments flood in. You should also like or reply to all your comments, or as many as you can. It will make your viewers feel connected to you, securing a long-term following.
13. Keep your videos short
TikTok is all about short videos that are easy to consume. The shorter your video, the more likely people are to watch it all the way through. The best way to keep your videos short is to be concise and to the point. Get your message across quickly and then move on to the next video. Keep your videos under two minutes and you’ll be sure to keep your audience’s attention. Also, make sure your videos are attention-grabbing If you want to increase your chances of going viral on TikTok.
Also Read: 13 Signs It’s Time to Leave Your Job
Let’s look at some of the advantages and disadvantages of Tiktok
- Can Reach a Wide Audience: TikTok has over 800 million active monthly users, so if your video goes viral, it could be seen by millions of people.
- Huge Potential for Growth: With such a large user base and continuing to grow rapidly, there is a lot of potentials for TikTok to become an even more popular platform in the future.
- Videos Are Short and Entertaining: Since TikTok videos are only 60 seconds long, they are perfect for quick entertainment when you’re bored or don’t have much time to watch something longer.
- You Can Be Creative with Your Content: There are endless possibilities for the types of videos you can create on TikTok – from funny clips to creative edits to educational content (and everything in between).
- There Is No Advertising on Tik Tok Yet: Since there is no advertising on the platform yet, your videos have the potential to be seen by millions of people without any paid promotion’
- Reach a Wide Audience: As mentioned above, TikTok has a wide reach and can help you get your message out to millions of people.
- Free Marketing: TikTok is a great way to market your products or services for free. All you need is a creative video and some catchy music, and you’re good to go!
- Increase Brand Awareness: If your videos go viral, it will definitely increase brand awareness for your business or personal brand.
- Boost Sales: Ultimately, the goal of marketing is to boost sales, and TikTok can definitely help you do that if used correctly.
- TikTok is known for its short attention span videos which may not be ideal for all businesses and their marketing goals.
- The platform is still relatively new, so there isn’t a ton of data yet on who exactly is using it and how effective advertising on TikTok can be.
- There are some concerns about privacy on the app, as well as the potential for minors to be exposed to inappropriate content.
- Because TikTok is so focused on music and lip-syncing, businesses that don’t have anything to do with music may not find it to be a good fit for their needs.
- There have been reports of accounts being shadowbanned or outright banned from the platform without any explanation, which can make it difficult to build a following or get your content seen by users
- TikTok is Addictive: One of the cons of TikTok is that it can be addictive. This social media platform is designed to be highly engaging, and users can easily spend hours scrolling through videos.
- It Can Be distracting: Another con of TikTok is that it can be distracting. If you’re trying to focus on work or school, the constant flow of videos can be a major distraction.
- It’s a Time Suck: Another downside of TikTok is that it’s a time suck. As mentioned above, it’s easy to spend hours on this app without realizing it. If you’re not careful, you could find yourself wasting valuable time that could be spent doing something more productive
If you want to go viral on TikTok, it’s important to remember that you have to stand out from the crowd. The sooner you start thinking about your content strategy and what type of content you want to post, the better. While TikTok is a fun and easy way to share your content with a large audience, it’s important to remember that nothing goes viral overnight. Be patient, stay true to your brand, and keep trying new things until you find the right strategy.
Q & A
How many likes to go viral on TikTok?
In order to go viral on TikTok, you need a LOT of likes. With the app’s wide user base, it can be difficult to get your content seen by enough people to rack up those all-important likes. So, how many do you need?
The answer is: that it varies. Some users report getting hundreds of likes within minutes of posting their content, while others struggle to get even a dozen. The key is to create something that’s both creative and engaging – something that people will want to watch and share.
How many views go viral on TikTok?
There is no one answer to this question because virality is relative. For some users, getting 1,000 views would be a huge accomplishment, while others might need millions of views before they consider their video successful. However, according to data from LADbible, the average number of views required to go viral on TikTok is around 7 million.
Obviously, not every video that receives 7 million views will automatically become a sensation, but it’s clear that if you want your video to reach a large audience, you’ll need to get a lot of people watching. Work on your videos and apply the above-listed tips I mentioned. With that, you are definitely going to go viral on Tiktok.
How to go viral on TikTok with no followers?
There are a few things you can do to increase your chances of going viral on TikTok without any followers. Always pay attention to the tips I mentioned in the write-up above, but to summarize it, apply these tips.
First, make sure your videos are creative and interesting to watch. Use humor, shock value, or interesting concepts to draw in viewers.
Second, make sure your videos are high quality. Poor quality videos will likely not be watched as often as those that are well made.
Third, use hashtags in your videos and descriptions to help people find your content.
Finally, share your videos on other social media platforms to gain more exposure. If people like what they see, they may follow you on TikTok or even share your content with their friends.
What happens when you go viral on TikTok?
When you go viral on TikTok, your video is seen by millions of people and you become famous. First and foremost, make sure that you’re comfortable with the newfound attention. It’s important to remember that not everyone will appreciate your video and there will likely be negative comments as well. Be prepared to deal with any negativity that comes your way.
With a large number of followers, you will be receiving a lot of likes and comments on your videos, and potentially even landing sponsorships or other opportunities as a result of your newfound popularity.
In addition, be prepared for people to start asking for your contact information or for you to appear in their videos. It can be overwhelming to suddenly have so many people reaching out to you, but try to take it all in stride and enjoy the experience!
Hashtags to go viral on TikTok?
Hashtags are a great way to get your content seen by more people on social media. Here are some tips for using hashtags on TikTok to help your content go viral.
- Use trending hashtags. Hashtags that are popular right now are more likely to be seen by more people.
- Keep your hashtags short and sweet. Shorter hashtags are easier to remember and use.
- Use unique hashtags for your content. If you come up with a clever hashtag that nobody else is using, it will be more likely to get noticed.
- Use location-based hashtags. If you’re posting about a specific place, add the relevant hashtag so that people in that area can find your content.
- Use emojis creatively. Emojis can add an extra level of fun to your hashtag and make it more eye-catching.